Art: Maya Agassi Copy: Dana Heinic
In honour of Breast Cancer Awareness Month campaign and the discovery of "Ruby" cocoa beans, the Association for the War on Cancer is launching a collaboration with Elite. The aim of the campaign is to raise awareness of the importance of early screening for breast cancer in women.
The campaign will be on social media, where it will call on women to remind the important women in their lives to be tested. They will also receive a limited edition case of ruby chocolate. The social media ads will lead to a landing page where women can fill in details and send both a reminder and delicious chocolate to a friend, sister, mother or acquaintance.